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如果你將自己定位為相對於可敬的對手更顯得出色，你是什麼樣的人，便不言可喻。貶低別人和差異化是非常不同的兩種行為。（If you position yourself credibly relative to worthy alternatives, that speaks well on your behalf. Dissing and differentiating are two very different activities.）
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