（iPod的）供給創造了本身的需求──消費者可能沒想過帶著全部的音樂到處跑，但一有人給他們機會這麼做，好處就一目瞭然。當你可以擁有全部的音樂，何必煩惱你可能想聽什麼？－智慧語錄

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（iPod的）供給創造了本身的需求──消費者可能沒想過帶著全部的音樂到處跑，但一有人給他們機會這麼做，好處就一目瞭然。當你可以擁有全部的音樂，何必煩惱你可能想聽什麼？（Supply created its own demand—consumers may not have thought about carrying their entire music libraries around with them, but when offered the opportunity to do so, the advantages became immediately obvious. Why predict what you’re going to want to listen to and upload just that, when you can have it all?）

出處：Free: The Future of a Radical Price
提供人：Andrew