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價格為零的需求,是很低價格之需求的好幾倍。突然之間,需求以非線性的方式往上衝。(The demand you get at a price of zero is many times higher than the demand you get at a very low price. Suddenly, the demand shoots up in a nonlinear fashion.) ~ 華頓商學院教授卡提克‧霍沙納嘉(Kartik Hosanagar)

出處:Free: The Future of a Radical Price
提供人:Andrew

延伸閱讀:克里斯.安德森(Chris Anderson)
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